Things you need to know about my approach to PR, Marketing & brand building:
- I don’t waste time – As a consumer population, we’re more time deprived than ever and when that’s topped off with being perpetually inundated with brand information everywhere we look (including our personal social media feeds), it’s more important than ever to make your PR and marketing work harder and smarter to cut through the clutter and reach the right customer for your business, in a way that will impact their purchase power. Wasting time on media outlets or executions that don’t provide a return is not my game. I help you identify and concentrate on the channels that will see a return on your bottom line.
- Building strong and authentic relationships with your customers, the media and the community around you is the most powerful asset your business can have – ok, so this isn’t exactly groundbreaking news but from my experience, both as a PR and a consumer, brands are still not doing enough to go above and beyond with their customers. It’s all well and good driving new customer acquisition, but without a concrete strategy in place to keep them there, what’s the point? I audit what your brand is doing currently and offer solutions, ideas and set a strategy to go bigger, better and work your relationships harder.
- Keep it simple – the habit of overcomplicating everything is rife and stripping things back to basics is usually the best way to shape your business strategy. What really works for the customer? What do you want to actually achieve? Does your current strategy align with where you want to be? Everything else around that is superfluous to requirement and can either be cut completely or parked for another day. Focusing on what really matters will lead to all round business success
- The days of a one size fits all PR approach are over – if you’re looking for quantity over quality, I’m not the gal for you. Back in the days where I first started in PR, it was customary to send your brand information far and wide to as many people as it might be relevant for. To really have impact these days, you need to tailor each and every pitch – define a media list that matters, get to really know the journalists/influencers who will really get your brand, hone in on story-telling to the people who will really listen.
- My Clients:
Want to kick off your PR & marketing strategy but don’t have the budget to invest in it just yet? I’ve partnered with Naomi of The Lifestyle Edit (and former Fashion Editor at The Metro) to run an online course that takes you through everything you need to know AND gives you all the tools you need to kick it off (including done-for-you templates, real examples and video lessons). It’s self-paced but Naomi & I will be on hand to guide you through the process with our community page for course participants.Click here to find out more.
Following a Journalism, PR and Broadcasting degree at London College of Fashion, I have had extensive experience both in-house and agency side working with brands from all over the world. I spent almost five years with the global furniture and homewares retailer, west elm, launching them in to the UK market by establishing strong organic communication channels, strategic brand partnerships and an enviable influencer marketing strategy. In addition to that, I have worked on the PR launch and early development of Loaf.com (previously The Sleep Room) and developing the growth of European and British brands such as Sebastian Conran, Hästens, Villeroy and Boch, John Lewis of Hungerford and Westbury Conservatories within the UK market and beyond.
My strength lies in being able to see the bigger picture and avoiding getting caught up in the things that don’t matter. I will help ensure your PR and Marketing assets, from your email marketing strategy to influencer outreach to PR to securing relevant brand partnerships and beyond, are all working seamlessly together so that you’re targeting the customers in a way that truly builds your business.
I offer a 1 hour consultation free of charge to get to the bottom of your business needs and to give you a clear idea of what your next steps should be.
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