London-based PR and Marketing Consultant



The Lifestyle Edit – PR & Partnerships That Convert

An online course that gives small brands and businesses the tools they need to kick start their own PR & Marketing.

Back in January, I partnered with my friend Naomi Mdudu, former Fashion Editor of the Metro and now Founder of business networking tool The Lifestyle Edit, to host our first ever PR workshop. We’ve both been in the industry a long time now and one of the things we recognise, particularly from working with small businesses and start ups, is that when every penny counts, finding the money to invest into PR + Marketing, particularly in those early stages of founding your business, is incredibly tough.

As business owners ourselves, we know how important it is to invest wisely. The in-person workshop we ran in January was one of my career highlights to date and the feedback from attendees was overwhelmingly positive – we knew we had hit the money on the content we have created. That’s why we’ve decided to take the course online to make it more accessible to time-deprived business owners.

I wanted to break down exactly what the course is and why we’re doing it to show you that PR and partnerships isn’t something reserved for seasoned experts. They’re a great way for freelancers and founders of businesses of all sizes to promote their products and services and without having to invest in agency overheads!

This course is ideal for:

  • Someone like me ho has some knowledge but is overwhelmed with so many choices available and wants someone to steer them in the right direction.
  • Someone who wants to make the transition from their corporate job to working for themselves.
  • Someone who has a vision but has no idea how to get it going
  • Someone who has a functioning business but it’s got a bit stale and needs some zazzle and spice added to it.

What does an online course entail?

Not everyone has done an online course before so let me break down what it is. You buy your spot on the course (available here), receive all the downloadable materials you need for it and kick it off in your own sweet time. There’s no pressure to complete it by a certain date or time because we know what it’s like to be time deprived and want to make it easy for you. It’s 12 modules to work through and you don’t have to do it in the order we suggested – skip through to the sections that your business needs the most right now and return to the rest later on. We suggest allocating 2 hours per week to get the most out of it.

Each module includes video content from Naomi + I to talk you through the section with examples and advice from our own experiences, which works alongside the course workbook that breaks it down into words for you.

Will you and Naomi be on hand at all through the course?

Yes! Whilst we’re not there face to face with you, the video content replicates EXACTLY what we talk through in our in-person workshops. When you buy your spot on the course, you’ll be welcomed in to a private Facebook group with all others enrolled on the course. This is your space to swap notes, ask questions, meet other business owners and let us know where your pain points are. Naomi & I will be regularly checking in to the group and responding to help guide you through.

How can I justify the spend of this?

Put simply, your brand or service will nose dive if you’re not putting adequate effort and time into the PR + marketing. External help is readily available but it’s expensive – you’d be looking at paying at least 50% more than this course and that would only cover a month of work! This course gives you ALL the information and tools you need to be able to kick this off yourself and gives you access to 2 seasoned experts to help guide you through it. The best part is that further down the line, when you have a specific project, new launch or service to offer that you want to do a big push around, you’ll be more knowledgable about exactly what external support you need for that and be able to manage that process without having to rely entirely on someone else leading you through it. Time efficient. Spend efficient.

Yes, you could just figure this stuff out on your own, searching blog posts and podcasts and hours on Google, OR you can take advantage of the fact Naomi and I have compiled a course that talks through all the proven strategies we’ve implemented in our careers with a wide cross-section of businesses, creative entrepreneurs and brands to help them go from overworked, underpaid and unknown, to being an authority in their field and ultimately giving them the bottom line they deserve. We’ve also added a payment plan to break the cost down in to 3 payments so that no big lump sum has to be taken out in one hit!

How do I sign up to the course & when does it kick off?

You can sign up to the course here for £350. You’ll get access to the Facebook page within 3 days of signing up and the course materials will be sent to you on the official launch date, March 26th. You will have lifetime access to the course including any future updates to it.

What’s included? 

  • Done-for-you templates you can’t find anywhere else and multiple options to choose from
  • Real pitch, bios, media kits and press release examples so you can get inspiration for your own
  • Video lessons to walk you through each module
  • Downloadable worksheets, templates and guides

CLICK HERE to book your place now.

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